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It seems these days people are starting to come around to the idea that AI is not all it’s cracked up to be. In fact, AI is specifically really bad at math. But today, I want to focus on answering the creative elements AI can never truly replace. As a passionate marketing professional deeply rooted in the artistry of crafting online experiences, I am a firm believer that the soulful touch of human designers can never be replaced by the cold calculations of artificial intelligence (AI). While the AI revolution is underway, let me take you on a journey through five heartfelt reasons why the heart and soul of web design will forever be intertwined with the brilliance of human ingenuity.

2 people collaborating together on a blog

Human Creativity and Innovation

Web design is as much about aesthetics as it is about storytelling. Human designers bring an unmatched level of creativity and innovation to the table, continuously pushing boundaries and crafting unique visual identities for brands and websites. The ability to conceptualize fresh ideas, experiment with design elements, and infuse emotions into a website’s layout is a skill deeply rooted in human creativity. AI might assist in generating design suggestions, but it lacks the intuitive, imaginative approach that sets humans apart.

Unique Nike store with a nike logo

AI Doesn’t Understand Complex Brand Identities

Could you tell me what makes Apple an amazing brand? What about Nike? Amazon? These complex brand identities are constantly fluctuating and responding to the world around them with expertly crafted tone of voice, graphics, and online presence.

Unfortunately, AI is not good at answering the complex question of “How to respond to scenario X” with the brand voice that humans will engage with.

Designing a website isn’t just about arranging elements on a page; it’s about encapsulating a brand’s essence and values. Human designers have the ability to grasp a brand’s intricate identity, its target audience, and its distinct voice. They can translate these nuances into visual elements that resonate with users on a deeper level. While AI can analyze data, it struggles to truly comprehend the subtle intricacies of a brand’s personality and translate that understanding into a coherent design.

User experience design being drawn from page to page on a pen and paper

“AI-X” Isin’t Real – (User-Centered Approach)

Did you know that Steve Jobs wasn’t a developer? Steve Jobs didn’t need to write a single line of code to create the founding principles that we now consider best practices for user experience design.

What is User Experience Design?

User experience design is the art of crafting digital experiences that seamlessly blend functionality, aesthetics, and human psychology. It’s not merely about arranging buttons or selecting color schemes; it’s about orchestrating a symphony of interactions that leave users feeling satisfied, engaged, and understood. In essence, UX design revolves around making websites intuitive, efficient, and delightful to use.

Why Web Design Needs Good UX Design

Web design isn’t solely about aesthetics; it’s about delivering an exceptional user experience. Human designers excel at understanding user behavior, preferences, and pain points. They can empathize with users and design interfaces that are intuitive, engaging, and user-friendly. The human touch ensures that designs are adaptable and responsive to evolving user needs, something AI struggles to achieve without a human-driven understanding of context.

person with an ipad and an apple pencil drawing an outline of a website.

Emotion and Storytelling

You may consider yourself to be a purely logical creature but studies show that we make most of our decisions based purely on emotional appeal. As a web designer, you need to know how to write a great story. But it’s not just about writing a good story, you also need to know how to do so quickly, efficiently, and within the bounds of imagery design.

Effective web design is a powerful storytelling tool. It’s about evoking emotions, building connections, and guiding users through a meaningful narrative. Humans have an innate ability to infuse designs with emotion, creating an atmosphere that resonates with users. Whether it’s a vibrant e-commerce platform or a solemn nonprofit website, human designers can harness the power of visual storytelling to establish a lasting impact that AI-generated designs may lack.

How to Tell a Good Story in Marketing

Every good story has a beginning, a middle, and an end. The best stories follow a story arc called “the hero’s journey.” I won’t spend the time in this article detailing how to write a story for the hero’s journey but here are the important elements you need to tell a good story.

  1. Establish a problem
  2. Outline a potential solution
  3. Guide the reader through the process of implementing the solution.

In the end, you need to know how to use imagery, branding, and style to design a great website. Unfortunately, I won’t be outlining that in my article today. However, if you need some assistance with web design, I would be happy to help out. Reach out to work with me.

Adaptation to New Trends

One thing web designers can do almost instinctively is create and respond to the lastest and developing trends in design. The pendulum swings wildly year to year, month to month, and sometimes even day to day. Unfortunately, AI requires massive amounts of data in order to keep up and we currently don’t have the infrastructure to feed AI and train it fast enough to allow it to design with new trends in mind the same way a human web designer is able to.

The digital landscape is ever-changing, with new design trends and technologies emerging regularly. Human designers have a knack for staying ahead of these trends by adapting and incorporating new techniques and styles. They can discern which trends are worth pursuing, ensuring that designs remain fresh and relevant. AI, while proficient at analyzing existing trends, lacks the anticipation and adaptability that human designers bring to the table.

While AI undoubtedly has its place in the realm of web design by automating certain tasks and processes, it’s clear that the multifaceted nature of human creativity, empathy, and adaptability remains integral to the craft. Web design is a dynamic blend of artistry and strategy, fueled by the passion and ingenuity of human designers. As the digital landscape continues to evolve, the harmonious collaboration between AI tools and human designers promises to yield the most captivating and user-centric web experiences.

Thanks for reading to the end of this post. If you find the information I provide to be helpful, you may want to consider working with me as your web designer or marketing consultant.

My expertise is in WordPress, and Shopify Marketing Optimized Web Design that leads perfectly into SEO, Social Media, and PPC Marketing campaigns. If you are interested in working with me, please fill out the request form below!

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