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Today I’m supposed to be studying microeconomics for my marketing degree, but I’m really struggling with the concept of relative, perfect, and elasticity and the difference between relative, perfect, and inelasticity and which ones coefficient factors play out into different price and demand equations. But never mind that, because the way I procrastinate my work is by writing about marketing!!! So luck for you, I’m gonna be talking about I put together a 5 step marketing guide based on hundreds of clients we have worked with at Big Red Jelly. Each step can go as deep or stay as basic as you need. I recommend you start with the entire basic strategy and then go deeper into recommendations as you grow your business. Without any further ado, let’s get into it!

1) Establish a Clear Brand & Marketing Purpose.

Most likely, I’m actually going to tell you to skip this step. This goes contrary to everything I know and believe about marketing but I’ll Be honest, most businesses need to run before they can walk. If you’ve never run a marketing campaign before, click here to skip to step 2 and come back to step one later on.

Every Monday, we have a weekly 20-minute company call where we go over any big updates and company-wide changes we are implementing.

But in every Monday morning meeting, we also spend 5 minutes reviewing our Company Vision, Mission statement, Unique Value Proposition, and our Brand Voice.

What do all these things have in common? Brand Purpose.

I have written about it in other articles but creating a brand or marketing purpose is fundamental to a successful marketing plan.

Here’s the jist: your marketing plan is like a hierarchy of needs and the brand Purpose is the building block on which you build the rest of your marketing plan.

Have you ever felt just stuck and not sure what to post? Having a clearly established and easily accessible business purpose can tell you how to write, what to write, and why you should write it that way. Review my example below.

Mission statement: The Metaverse Marketer is devoted to democratizing high level marketing information for bloggers, small businesses and entrepreneurs.

The Metaverse Marketer Mission Statement

Do you need to have a weekly review of your mission statement? Probably not. Do you absolutely need a brand voice, style guide, color use guide, UVP, and everything we do at my place of work?

Unfortunately, the answer depends. Are you a big company? Are you a local business? Are your competitor’s brands outdoing your brand? It’s important to answer those questions before deciding on what is most important.

But to help identify your brand identity, here is a tier list

2) Identify Marketing Plans For Now!

If you’ve read any of Neil Patel’s work, he is big on multichannel marketing. I am too. But I’ve seen many business owners get wide-eyed when they start to hear about SEO, Facebook, Google ads, Reddit, tik tok, blogging, and email marketing, and start to feel like it’s not remotely possible.

Trust me, I feel you. With this marketing blog, I want to run it with big channels of reach to grow and connect with thousands of people looking to make a name for themselves and know that my blog helped them do it.

But trust me, friends, baby steps first.

At the core of a good marketing plan is an understanding of what we can do right now, and what makes the most sense for us given our current budget, time, and staff.

1-  Identify your Brand Personality

2- Build a Website

3- Identify Your Growth Strategy

3) Determine Your Marketing Goals

Last but certainly not least is to determine your marketing goals. If you have ever felt like your marketing is disjointed and scattered, it’s likely because you have no marketing goals. Marketing goals when set right can help be the foundation of a solid marketing strategy. We recommend using the S.M.A.R.T goals method for determining your goals. 

Once your goals are highlighted, it’s much easier to understand what platform is best for you. Whether that’s Paid Ads, Social Media Marketing, or plain SEO. 

Bonus: How to Create a Marketing Funnel! 

Now these three steps are essential to any business marketing plan. However, once you know what your goals are and have spent some time highlighting how each of them fit into your business strategy, its time to create a marketing funnel to prioritize your marketing efforts in the right direction. 

A good marketing funnel will include a Social Media Strategy, an SEO strategy, a Paid Ads strategy, and an in-person/networking strategy. here are some quick pointers to incorporating each into a successful funnel. 

  1. Social Media: Socials are a great place to get discovered but not a great place to get sales. Social media should be right at the very top of your marketing/sales funnel. I recommend choosing a platform you are most comfortable with (Instagram and threads for example) and posting every day! 
  2. SEO Strategy: even a perfectly executed social media marketing strategy can take up to 6 months to start generating content. However, while you are active on social media, you can create blog content that you share on social media that can help you grow organically on Google. Click here to learn some fundamental SEO tips. 
  3. Paid Ads strategy: For most businesses, I recommend paying for ads only on Google and Facebook when starting out. a Budget of $100-300 per month will give you room to experiment with different keywords and landing pages while getting leads 
  4. In-person Networking: It’s important to remember that small businesses gain clients by building relationships. By sharing links to your website at networking events, with your friends and family, etc. you can build a network of people that may send you future leads! 

That’s it for this one! See you next time. 

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