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SEO is a big topic and it can be hard for a small business to really find its way in making and managing SEO content. Luckily, there are a lot of great free SEO tools you can use to get discovered easily on a search. SEO includes a lot of factors like Copywriting, Keyword management, and keyword research. So in today’s blog post, I will be covering the best free SEO tools for Shopify stores and a few paid ones as well. I will not be covering SEO best practices in this particular blog post but please consider subscribing for a future blog post on that topic.

Best Keyword Research Tools for Shopify

When it comes to running a successful Shopify store, optimizing your website for search engines is crucial. One of the key components of SEO is keyword research, which helps you understand what your target audience is searching for and allows you to optimize your content accordingly.

Best Free Keyword SEO Tools 

Luckily, there are a ton of really great and free SEO tools you can use absolutely free. Granted, most of them will have some features locked behind a paywall but every tool included will have free plans that are valuable for starting SEO keyword research and discovery.

  • Semrush: A great free Keyword Research Tool with more information than you could ever need.
Semrush Keyword Overview Tool Free SEO Reserch

Semrush’s Keyword Overview Tool has all the keyword info you could ever ask for…

I absolutely love using Semrush. Semrush helped me find and discover my very first blog post which is now ranked in the top 3 results on Google. If you are curious, it’s a blog post about metaverse meditation. Why metaverse meditation you ask? Because it was a low keyword density post and I knew I could write great content for it.

One very simple tip for keyword research is to look for low competitive density on Semrush and build blog posts or landing pages that are meant to target those keywords. For example, if you have a website selling sneakers, I would look for the lowest-density keywords in very niche communities. Posts like “How to make your investment in custom-designed sneakers worth it”  might be a good keyword to look for. In general, I look for keywords that are lower than 40 and higher than 25 in Keyword density which really helps find niche long-tail keywords to target.

  • Google Trends and Google Search
Screenshot of People Also Ask SERP rsults section on Google For Aphantasia

The People Also Ask Section represents long-tail keywords you may want top work to rank for

You actually don’t need to pay for anything to get reliable SEO-focused information. Google Trends gives you insight into the topics that are trending and the information on which keywords are gaining long-term viability. As a rule of thumb, you should try and target keywords that have grown over one year. If the keyword is declining in popularity… you should probably try and find something different to rank for.

In addition to Google Trends, just running some keyword searches and browsing the first page of Google can give you some inspiration to grow your content. Look for keywords that are relevant and under the “people also ask” sections to find popular long-tail keywords that may be relevant to your business.

Best Free Keyword Research Tool for Building on Existing Content

Screenshot of SEO Frank's Channel on Youtube

SEO Frank is an underrated Gem of an SEO consultant on his Youtube Channel with less than 1000 subscribers at the time of writing

Once you start gaining a following or getting traffic from your audience, it can be helpful to build on the existing content you write. Google tends to prefer content that gets updated frequently and can give you a degree of authority for maintaining content on your website.

You may not have been expecting me to refer another content creator online, but I have to give it to him… SEO Frank’s keyword research workflow is a tool I use at least once every quarter to explore and gain insights using my existing keywords. I highly recommend his Keyword Research Tutorials and Guides as they have been instrumental to some of the success of my website’s SEO rank.

Best SEO Copywriting Tools for Shopify Websites

Did you know that the highest source of traffic for Shopify websites is Google Search at around 51%? In the competitive world of e-commerce, having a well-optimized website is crucial for success. Once you know what keywords you want to rank for thanks to some of the free SEO tools we have mentioned, you can plug them into an AI copywriter to get a solid layout and structure that Google’s indexing bots will love.

Best Free Copywriting Tools

As a copywriter, I highly encourage learning some basics of blogging for yourself. It can be beneficial to know some of the fundamentals and test them out yourself to see your own results. I wrote my own guide to the easiest way to learn how to write SEO-focused copy on your blog or website.

But as you learn, you will make mistakes and that is totally okay! To help you get started, I highly recommend using an AI copywriter to at the very least format your blogs properly and make sure they are organized in a search engine-compliant manner.

My personal favorite AI tool I use for filling the copywriting gaps is It’s got amazing tools for meta tags, meta descriptions, blog outlines, and other copy-related features that can be really impactful.  Rytr is free for use for about 5000 words which is about all you will need to really get a grasp on how to write a great blog post on Shopify.

Shopify AI 

Shopify also has a built-in AI you can use to write great copy on your websites. I suggest filling in the gaps that leaves behind with the built in Shopify Copywriting AI tool that pops up when writing in a description.

Another really great AI tool for copywriting is They provide a great method for organizing and building off of the blog post keywords you provide.



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Disclaimer: None of the information presented on this site constitutes legal, business, tax, or medical advice. In each scenario, it’s recommended to first chat with a medical, legal, business, or tax professional before making any decisions.

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