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Should you be optimizing for Web3 in your search engine optimization? Is it worth it to take the time to do Web3 SEO? What should you be doing today to prepare for the future of the internet? In this article, you will learn the basics of Web3, how it will affect SEO, and get an introduction to Web 3 search engines.
What is Web3?
Web3 is the next generation of the internet, where users can interact with each other in a virtual reality environment. It is powered by blockchain technology and allows users to create their own web3 domains, which are like websites but with more features. Web3 also enables users to access a variety of services such as virtual reality, metaverse, and blockchain-based applications.
Just like how every device that connects to the internet has a unique identifier and IP address, when you access Web3, you can connect to web3 websites using a universal Wallet.Universal Wallets are the key to search engine optimization in Web3 as search engines can help you uniquely ID a specific wallet and using web3 technology like Geotargeting, you will be able to interact with and change the way you run your search marketing.
What do you need to know today about Web3 for SEO?
Web3 has opened up new opportunities for marketers and SEO professionals. With Web3 marketing, businesses can reach out to their target audience in a more engaging way. They can also use Web3 SEO to optimize their content for better visibility on search engines.
Today though, there are 3 things you need to optimize for Web3 Search Engines.
First – Web3 SEO today is a small portion of your SEO strategy
Despite the biggest and most important discussions of search engines revolving around web3, most of your SEO strategy should still be focused on browsers like Google Search, Bing and Baidu. 99% of the internet’s searches happen on traditional search engines so your Web3 SEO strategy should compliment your existing Web2 SEO strategy.
Second – Not Every Web3 Search Engine Deserves Your Attention
When it comes to Web3 SEO strategy, your mileage will vary a ton depending on which search engine you chose to optimize for. Best described by Conor on Medium, “Unlike the singular internet or web, there are multiple public blockchains. Each one requires its own infrastructure to support its users such as node software, developer libraries and of course block explorers.”
As Web3 Matures, the technology will standardize and the search engines you should optimize for will become drastically better. For now, most web3 search engines that are built on cryptocurrency are not worth the effort to optimize for.
Third – Web3 SEO Starts on Web2
Web3 SEO starts first and foremost by optimizing on traditional web browsers. Once you have learned from building your SEO strategy for browsers like Goole, you can expand your SEO strategy to include popular Web3 search technology.
What is Web 3.0 Search?
Web3 Search refers to “the Explorer Block.” These are different from regular search engines because they need to be able to explore more than just domain names. Instead, Web3 Explorer Blocks need to be able to index information from NFT’s, Ethereum nodes, and more.
What is the difference between Web3 Search Engines and Web2 Search engines?
Web 2 Search engines like Google are deliver search results from a centralized database on a client-server interaction. In Web2, corporations that run the search engine determine how the search engine delivers results. In Web 3, search results are pulling from decentralized peer to peer participators who individually rank the quality of the results published through that index.
How does Web 3.0 Search Work?
As users on a Web 3.0 search engine rank page results, they contribute to what is called a Knowledge Graph. For more details on knowledge graphs, check out this great article from IBM about how a Knowledge Graph works in computer technology.
But for most of us, what you need to know about Knowledge Graphs in Web3 SEO is that each link created in a Web3 search engine has a “rank” and those ranks are influenced by tokens that belong to different users. For SEO, that means that the more users that like and appreciate the content you create, the better your site will rank.
How will Web 3.0 Affect Search marketing?
For now, Web 3.0 will not have a big effect on Search Marketing unless your industry is directly related to Web3. But more and more people are starting to use Web3 search engines like Cyber and Neeva.xyz as an alternative to Bing, Baidu, and Google.
If you are in the Web3 industry, its very important to make sure some of the links you are posting to your blog or news articles are also indexed by these popular web3 search engines.
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