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I resisted watching loki when it first started playing because I refuse to give the Mouse any more money than they already have.

So in my own round about way, I watched Loki this last week. How I did some is none of ya business 🤣

What I can tell you is that Loki didn’t do anything particularly amazing and struggled with all of the exact same problems that every other TV show has suffered from since the original Star Trek boy am I gonna get roasted for this opinion

In my opinion, in order to be a great TV show you need to know what your audience likes, and how to deliver it to them. But how do you do so without the content becoming boring? This is the great content dilemma.

The famous problem that great TV shows suffer from is the inability to realize when they’ve run out of good ideas. The last few seasons of Game of Thrones, Friends, House MD, and Dexter, all suffered from the same problem of tremendous beginnings followed by a steady decline and a tremendous flop finale.

But rather than going into detail about the philosophy of why all of these shows inevitably struggle, I’ll just talk about what doesn’t bode well for the future of Loki and how it applies to your content.

Loki starts off with extremely rewarding compact episodes where every line of dialogue and every plot point is detailed specifically to give us the next episode.

Then we get into episode 2 that suffers from not being able to capitalize on episode 1 which actually isn’t that big of a deal…

But by episode 3 we’re upset. Episode 3 is quite literally a filler up episode. Our antiheroes spend too much time and pithy dialogue that does nothing to build their characters up or to really get me to care much about them.

But every great TV show knows they need to have a crazy good finale and Loki does deliver.

Ultimately Loki looks like a inversed standard deviation bell curve. A really great beginning followed by a mediocre middle connecting the dots to get us to a pretty fantastic end.

What does this mean for your content though?

I think it means two things.

1) recognize that sometimes your content is going to have really high peaks that you’re not always going to be able to capitalize on.

2) delivering content to your audience is about growing into something better.

I’m going to focus on this second part.

I think the biggest mistake most content creators make is they believe that the story they’re telling is a one and done story. Whether you’re a fitness influencer, a tech YouTuber or a small business trying to grow your audience online…

Don’t try and hold yourself to a single storyline.

Just like the natural progression of time… Your content WILL and SHOULD change with you. If your content stays the same, your audience will ultimately leave. Nothing is permanent and the belief that you can hold on to your audience by keeping your story the same will both impede your personal growth and slowly reduce your audience over time.

My recommendation is to allow yourself to grow and change so that your audience can grow and change with you. Do not look at your content, audience, or messaging as a static entity that cannot be adjusted.

As always, be yourself, be honest and your audience will reflect that.

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