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It’s that time of year when everybody is starting their New Year’s resolutions to start fresh and begin a new one. As someone who started their blog a few years ago and made plenty of mistakes, I have a few tips for people just like me from a few years ago. So if starting a blog in 2023 is an important New Year’s resolution for you, then here is everything you need to know about how to start a blog. 

The First Step in Starting your Blog is Defining Your Blog Goals 

person blogging on a phone To make a blog successful, you first need to determine what a successful blog looks like to you. many people make the mistake of just starting their blog without first defining their goals. For example, You may just want to share your thoughts on the open internet in a medium that is more personal than a Facebook post you may also just want to share tips and tricks about your favorite passion on the internet with others. Alternatively, you may want to consider your blog post as a method for bringing in some side revenue during a recession.

It’s okay if you’re blogging goals change over time – they should change over time.

Originally my blog was started to help me get a better idea of my career path back in college. I have always felt that writing down my thoughts helps to reduce my confusion and makes my overall goal set much clearer.

Creating a Blog can be a good way to help you identify your personal goals, and career goals, and sharpen your writing skills.

Identify your Blog Purpose – Blogging Tip 2 

empty computer with images on itNow that you know what your goals are for your blog it’s time to identify the purpose for the blog.

Your block’s purpose should be clearly defined and better yet expressed on your website. Especially in the early stages of writing a blog, it can be frustrating to know what to write about.

Creating a Blog purpose, which can be just a simple one or two-sentence statement of purpose, will help you avoid writer’s block, and explore all of the different topics that you could post about.

Here is an example of a good Blog Purpose Statement:

This blog serves to share information about marketing, small business strategy, and budget website tips.

The example block purpose statement is the first blog purpose statement that I made at the beginning of 2022. It has served as both a guide and inspiration source while I try and keep a consistent schedule of one post per week.

How to Pick the Right Blogging Software for 2023

Example blog Post from LK Cooking

I have helped Lindsey improve her DTC marketing flows by improving the design of her blog pages.

Knowing how to start your blog is about half the battle. Choosing the right blogging interface can make a huge difference. Depending on your goals, you will want to choose a different blogging software. If you just want a free blogging tool, there are thousands of options out there. But some stand out if you want to start for free but eventually expand.

WordPress Blogging Software

WordPress is… Awesome. You can create an absolutely free blog, hosted for free, at a free domain. And if you need to, you can slowly start to incorporate each of these features into a professional business website.

I started my blog on WordPress for free and still am on WordPress to this day – so I may be biased here.

But WordPress is open source, which means that anyone can create and edit code for the platform. This might not seem like a big deal, but as your blogging needs grow, it means your website can grow with it.

Millions of professional, personal, portfolio, business, blog, and social media sites are built with WordPress so it always sits at the top of my list.

Wix for blogging

For the design-focused blogger, wix is an awesome platform. They have a truly drag-and-drop design interface and have built a ton of awesome features to help you grow your blog over time.

The one big disadvantage of using wix is app support. Shopify and WordPress will allow you direct access to code and have an entire ecosystem of plugins that can help you do anything you want.

But on Wix, if you want to add an app they haven’t built for wix, you may be out of luck.

Wix is a great place to start a blog, but I usually recommend moving to a different platform if you plan to grow your blog business over time.

Blogging on is a well-known website builder platform that comes with the built-in feature to add a blog section to your business. The blogging feature is easy to access and it has a clean, intuitive design which makes it really easy for you to use. You can easily add new content, edit existing posts and manage your posts in the admin panel too.

The blog section includes a variety of templates and layouts which you can use as the base for your blog post. You also get access to five different widgets that help you engage with your readers more effectively – such as social media buttons, an RSS feed, an eCommerce store etc. is a great place to play around with new blog ideas and template your widgets. As an alternative to wix, it’s a great option.

How to Market a New Blog in 2023

person learning how to write a blog on lineMarketing your blog in 2023 is no easy task. You need to be able to think outside the box and come up with strategies that can help you stand out from the crowd.

Here are some tips to help you get started:

– Create an email list and a newsletter so that you can have a direct line of contact with your readers.

– Use SEO, social media, and guest blogging as marketing strategies.

– Create a blog post series or an e-book on a specific topic that people are interested in.

– Start blogging about things other than your niche so that people can see what else you have to offer.

The most important part of marketing your blog is the content inside. So make sure that you write often, and publish often to keep your readers coming back week after week.

How to Build a Following on Your Blog in 2023

marketing strategy graphic with planning, targeting, and executingThe best way to get more blog post followers in 2023 is to focus on SEO, email marketing, and building a newsletter. Blog marketing is an ever evolving field and it is important to remain up-to-date with the latest trends.

This section will outline the best ways to market a blog in 2023 including SEO, email marketing, and building a newsletter.

To build a Following, you should post consistently. That way you can focus on keeping the quality of your blog posts consistent.

You also want to make sure you are interacting with your followers. Nobody builds a following on any platform without good engagement numbers.

You should keep an eye on popular topics and questions people ask on Google. If nobody is asking for a guide on how to breathe, writing a 1000 word blog post about breathing isn’t going to grow your audience.

Consider using SEO tools like googles keyword Planner in Google ads, or These will help you know what topics will grow your blog long term.

In blogs, we know that you do 90% of your work when you write your headers so be aware of how you are writing your content as well as what your content is.

How to Make a Beautiful Blog Post in 2023

2 people collaborating together on a blog When I was first learning how to start a blog, I made a lot of mistakes trying to include a lot of information. But the first rule of blogs is that: Beautiful blogs are simple blogs. And simple blogs look the best.

Depending on your platform, there are a lot of ways to customize your blog. WordPress, Wix and all offer unique customization options, and templates to help you get started.

Remember that in web design, less is more. So if you have a lot of information for a single blog post and it’s cluttering up your page, consider splitting the topic into multiple blog posts for better SEO and a better-looking blog.

How to Start Blogging Niche

It can be hard to find a blogging niche in 2023. It seems like if you have an idea, there is already someone doing that idea.

Don’t let that discourage you from starting a blog though. There are millions of blogs and most of them talk about very similar things. But as time goes on, every niche needs a new expert to chime in and say “hey, that’s not true anymore” or “I think there is a better way to do this”.

The best way to identify your niche is to experiment. Your blog can be about everything or a lot of little topics you are passionate about.

In fact, the most popular blogs started as personal blogs that expanded into niche categories.

The best thing you can do to achieve your goal of starting a blog is to start one and write all the time.

It doesn’t need to be fantastic, and it’s better if you write to the level of about a 5th-grader because the average internet search for blog posts is at less than a 6th-grade reading level!

How to Make a Blog Look Good in 2023

In 2023, a good blog post focuses on building community and establishing trust with audience members. Nowadays many blogs are run by corporate marketing departments which can make them a bit overly saturated with boring content.

So if you’re starting your first blog, you have the advantage of unlimited creativity and the ability to be honest.

Many bloggers struggle to be honest in the beginning but it’s worth it to help grow trust with your audience.

Thanks for reading my blog post about how to become a successful blogger in 2023. It’s based on the knowledge I have gained over the last 4 years of running a blog. If you enjoy my writing style, please consider subscribing below.

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