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The conventional wisdom for building up your brand (whether you are a big company or an individual looking to build your online empire) is the same: Post frequent, new and trending content.
This conventional wisdom is outdated, non-contextual to your audience and fundamentally broke.
The “paint with a broad brush” strategy only works if your audience is everyone. In some regards, this strategy makes sense. In finance, everyone wants more money. In insurance, everyone needs car/home insurance because it’s legally mandated. But even these industries have niche communities, specific target audiences and are more effective when you direct your brand voice to the people that will listen intently.
So how do you make content that will appeal to your customer base without compromising your mental health?
Easy, make content that YOU enjoy. There are over 300 million people in the USA alone, you are bound to find at least 5 niche communities that enjoy your content… Especially with modern SEO tools and content algorythems.
Show what your daily work life looks like, share what makes your day easier, upload the stories that impacted your day.
Burnout happens when we make content for contents sake. Your audience has a symbiotic connection to your content. If your content suffers from uninterested and bloated bulk appeal, your communities will leave. On the other hand, of your content thrives along with your interests, similar people will find your content and stick around for the long haul.
Or you can always pay a content creator to promote your business for you but where’s the fun in that?
Let me know what you liked and disliked in my articles 🙂
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