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Now more than ever, marketing is becoming a digital hierarchy of needs that every business has. It’s no longer optional to have an eye on the future of your marketing strategy. So I’m today’s blog post I will be going over the hierarchy of needs every small business should use to 2x your leads.

Modern Digital Marketing Requires a LOT of thought.

Most people know and understand that Marketing is a process that helps businesses to connect with their customers through the product, price, place, and promotion.

It’s a no brainer that marketing is an essential part of a business that can be used to make a business profitable.

What many businesses struggle with is how to do their marketing well. The key is to take a lot of thought before making rash or fast decisions.

I have seen many many businesses spend thousands or tens of thousands of dollars before realizing they don’t know what they are doing.

So how do you find the right place to start before wasting money on poorly targeted or poorly written ads?

How to think about your digital marketing: the best place to start.

Marketing is not just about selling products. It’s about understanding what people want and need in order to provide them with the best possible experience.

Marketing is all about understanding your customer’s needs and wants, identifying the best way to reach them with relevant content and messages, and delivering on those promises.

Digital Marketing Importance for Small Businesses

Marketing is the backbone of your business. It is the lifeblood that keeps it alive and moving forward. It brings new leads, opportunities and often builds the future of your business.

Businesses that don’t understand this idea, are not “thriving without marketing” they are treading water daily, hoping to survive without a solid flow of new lead generation.

Marketing is not just about advertising, marketing is about building relationships with your customers. Marketing can be as simple as a handshake or as complex as a multi-million dollar campaign.

Building that relationship is the core part of a modern successful digital marketing campaign. So let’s start talking about how you can start building that relationship with your customers!

Digital Marketing – Should you Develop an App or a Website?

Marketing is the lifeblood of any business. It is what keeps the company alive and growing. Marketing strategy is a plan or blueprint that outlines how to promote a product or service in order to generate awareness, interest, and demand among potential customers.

A good marketing strategy will not only ensure that your target audience understands the value of your product or service and want to buy it, but it will also meet them where they are already looking for you.

Chances are, you don’t need an App, you need a website. Now we can talk about the next marketing fundamental… Branding.

Why is Branding Important?

Branding is one of the most important aspects of your website that you can put energy into.

What are some good branding strategies for my business?

Different marketing strategies are suited to different kinds of businesses. Some strategies are better for one business and not as good for another. In this article, I will discuss some of the most common types of marketing strategies and what they offer.

A popular strategy is the content marketing strategy, which is all about creating and distributing valuable content to attract a potential customer base. This strategy has been proven to be successful for many companies in a variety of industries.

A good content strategy is entirely dependent on your business and your target audience. Are you B2B, then maybe you can try having a downloadable resource on your website that encourages users to view your business in a positive light.

Businesses that sell directly to customers should choose a social media platform carefully.

I had to learn that lesson the hard way. My first social media job was for a B2B SaaS company. I tried to create content on Instagram, Facebook and Twitter. Unfortunately, none of our audiences were on these platforms. If we got lucky, they might be on LinkedIn.

What I had to learn was the best strategy for that business type was NOT social media, but through SEO, email drip funnels, and downloadable resources.

"Social media is not always the best content marketing strategy" graphic

The key takeaway here is that you should choose a strategy that will work best with your business model and goals.

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Disclaimer: None of the information presented on this site constitutes legal, business, tax, or medical advice. In each scenario, it’s recommended to first chat with a medical, legal, business, or tax professional before making any decisions.

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