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About 3 years ago, I got the marketing advice that changed my life. I was interviewing a mentor of mine for a class and I asked the question: “with how vast and constantly changing the marketing industry is, how do you find a career?” They responded pretty simply stating that “there are really two ways of persuing a career in marketing. You can become a hyper specialized career type or you can become a jack of all trades.” And as I have looked into the marketing world as a whole, the longer I realize how accurate that statement really is.
See you can hyper specialized in a given marketing skills etc, which can become extremely resourceful and can pay a lot of money. For example, you can become a go to person for data analytics, a go to person for SEO, the go to person for digital design, the go to person for branding, or a whole score of other marketing skillets. The advantage here is you can become an indispensable person in an industry. The disadvantage with this pathway is you can also be undervalued.
When you are the only person at work who does what you do, it can be really hard to communicate that value to people who don’t quite understand the importance of your skills or knowledge base. Frequently in this position you may find yourself underwhelmed by you pay in comparison to people in similar job fields. Additionally, when others don’t quite understand your field of expertise, you might find yourself overworked and overwhelmed at being the only person who can complete a task with inadequate timeliness to complete a task.
Dont Start with your niche, Start with Everyone.
When it comes to marketing, one of the biggest decisions you will make is whether to choose a niche or a general field of study. While there are benefits and drawbacks to both, it ultimately depends on your goals and resources.
Choosing a niche can be beneficial because it allows you to become an expert in a specific area. This can help you stand out from the competition and attract a more targeted audience. By focusing on a niche, you can also tailor your marketing efforts to a specific group of people, which can lead to higher conversion rates. However, choosing a niche can also limit your potential audience and may require more effort to reach a broader market.
On the other hand, picking a general field of study can provide more opportunities for growth and can make it easier to pivot your marketing strategy as needed. This approach can also help you reach a broader audience, which can be beneficial if you are looking to scale your business. However, a general field of study may also make it harder to stand out from the competition, and you may struggle to connect with your target audience in a meaningful way.
In the end, there is no right or wrong answer. It simply comes down to what makes the most sense for you and you may chose to do something diffeently later in life.
Learn Everything You can about Marketing
If you are considering a career in marketing, one of the most important things you can do is to learn everything you can about the field. Marketing is a constantly evolving industry, and staying up-to-date with the latest trends and techniques is essential for success.
One way to learn more about marketing is to take courses or pursue a degree in the field. A degree in marketing can provide you with a solid foundation in the principles and practices of marketing, as well as hands-on experience with the latest tools and technologies. Additionally, many marketing professionals pursue certifications in specific areas, such as social media marketing or content marketing, to demonstrate their expertise and stay current in their field.
Another way to learn more about marketing is to seek out mentorship opportunities or connect with other professionals in the industry. Attending conferences, participating in online forums and groups, and networking with other marketers can provide valuable insights and advice that can help you grow and succeed in your career.
In the end, learning everything you can about marketing is essential for anyone looking to succeed in this dynamic and exciting industry. Whether you pursue a degree, certifications, or mentorship opportunities, investing in your education and professional development
Develop your Own Opinions
In the world of marketing, it’s easy to fall into the trap of following the trends and strategies of others. However, to truly succeed in this field, it’s essential to develop and form your own opinions. By doing so, you can differentiate yourself from the competition and provide unique perspectives that can help you stand out in the industry.
Developing your own opinions in marketing requires a willingness to question the status quo and think critically about the strategies and tactics being used. It’s important to stay informed about the latest trends and best practices, but also to evaluate them in the context of your own goals and objectives. By doing so, you can identify opportunities for innovation and creativity, and develop strategies that are truly unique and effective.In addition to differentiating yourself from others in the industry, developing your own opinions in marketing can also help you build credibility and establish yourself as a thought leader.
By sharing your insights and perspectives with others, you can build a reputation as an expert in your field and attract new clients and opportunities.In the end, developing and forming your own opinions in marketing is essential for anyone looking to succeed in this dynamic and ever-changing industry.
Begin Creating your Own Marketing Content to Promote your Brand
Developing your own personal brand is essential in today’s digital age. Whether you’re an entrepreneur, freelancer, or employee, having a strong personal brand can help you stand out in a crowded market and attract new opportunities. One way to build your personal brand is through writing content that showcases your expertise and perspective. By sharing your thoughts and insights on topics related to your industry, you can establish yourself as a thought leader and build a following of engaged readers.
When it comes to writing content for your personal brand, it’s important to be authentic and true to your voice. Write about topics that you’re passionate about and that align with your personal values and beliefs. Don’t be afraid to share your unique perspective or take a stance on controversial issues – this is what will make your content stand out from the crowd. Additionally, be consistent in your writing and publishing schedule. Regularly publishing high-quality content will help you build a following and establish yourself as a trusted source of information in your industry. So, start developing your personal brand today and start writing content that showcases your expertise and perspective.
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