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The bar for digital marketing is getting higher and higher. Just a few years ago, if you had a website, you were doing good! But nowadays, you are going to quickly fall behind your competition if you don’t have intuitive experiences, email marketing initiatives, monthly or weekly blog posts and a social media strategy – not to mention optimizing it all for SEO!
As a web developer and marketer, I have personally seen businesses double or sometimes triple their organic reach just by utilizing AI marketing tools.
What is AI Marketing?
AI marketing is the use of AI technology to generate content for marketing purposes. It is a good idea if you want to make your content more personal and relevant to your audience.
At Big Red jelly, we have been slowly incorporating AI into our design, copy, and development workflows to help us optimize our progressive web design process.
The main goal of AI marketing is to provide personalized content that will make the customer feel like they are being heard. This way, they stand a chance at making the sale and getting the customer interested in their product or service.
Will AI Replace Marketers?
No. AI isn’t perfect and will always require an intelligent marketing professional behind the wheel. In fact, as AI is used more often in marketing, the importance of marketing strategy to organize the content AI creates will become more valuable.
There is no perfect AI that gets rid of marketers either. Even Chat GPT which was recently incorporated on Bings website is fed and supplied by talented marketers and SEO professionals around the world.
But a good marketer will know how to use AI to optimize their workflow so they can beat you at marketing faster.
How should marketers use AI for success?
Marketers should use AI as a supplement, not a replacement, to their existing work.
AI can be used to help marketers with tasks such as customer service, content creation, and social media management. Many day to day tasks require writing for marketers and a decent AI can help avoid writer’s block, even at 4:45 on a Friday.
For example, when I write a blog post, my biggest weakness is outlining a topic. I can talk for hours about smaller topics and it’s easy for me to write my thoughts down. But organizing those thoughts is very difficult for me.
So I use AI to help me come up with organization and header tactics.
AI copywriters are bots that generate content in a certain topic or niche. They are used by digital agencies to generate content for their clients. This process can save a lot of time for the agency and provide the client with high-quality content in a short amount of time.
Should your Business use AI in your Marketing?
Absolutely, but knowing where to start is important. AI can help with many different tasks related to marketing but without a strategy behind it, your AI will run you in circles.
Before getting an AI to assist with your marketing plan, you should first establish marketing goals. There is no better time like the present to reassess your marketing needs.
Maybe you need a website revamp, or your branding could use some work. No matter where you are in the marketing process, getting your goals outlined in the first step to a successful AI Marketing plan.
AI Marketing Helps you Scale Marketing Campaigns Faster.
Once you have a solid marketing goal in mind, you can determine how you want to use AI to assist you in your marketing goals.
If you want to rank better for SEO, you could use an AI copywriter to help you write blog posts in a way that is optimized for SEO.
For example, Using Copy.ai as a tool can help you write better blog posts that rank better for your target keywords.
Is AI Marketing the future?
Successful businesses are already using AI to make better marketing decisions. Companies like Hubspot and Constant Contact are using AI to reduce the amount of emails you send that get blocked due to spam.
But AI Marketing is not just for megacorporstions…
Small businesses can use AI to help do more menial tasks like scheduling Appointments, professional photo editing on record time, and
How is AI changing Business
Everywhere, business is changing because of AI. Marketing templates for email are already being generated by AI to help smaller businesses do more to interact with their customers.
With AI, we are making more advanced and quicker marketing decisions based on what we learn from the data.
AI is also making it easier to launch a website, with tools like Chat.opengl.com making it possible to ask a bot to write code for you – that actually works!
It’s important to know that even though AI can write code, doesn’t mean it should be the only way your business writes code. Again, use AI as a supplement, not a replacement for important but tedious jobs.
How is AI changing SEO?
Search engine optimization is a commonly used technique to organically be found by your customers. Instead of having to market directly to them, your customers search for you.
With bings announcement of incorporating chat GPT, many publishers are nervous that AI will replace the clicks that lead to their website… Which is the biggest reason to post blogs or pages with important information on them.
But marketers need not worry, although AI does condense the information quicker, the user experience of navigating and interacting with a chatbot requires users to look deeper into complex topics by clicking on your link.
So by providing helpful content, you can reach your audience better for AI SEO.
Where AI is changing SEO is what we consider helpful content. AI SEO basically works by reading a portion of the internet about a topic and rewriting that content in a better way.
But if everyone is using AI to create content, you will run out of original and helpful content fast.
AI is already making it harder to rank for top single phrase keywords, but with AI, it will be harder to compete for long tail keywords as well.
Difference between Automated Marketing and AI Marketing?
Automation marketing and AI marketing are often confused as the same thing.
What is marketing automation?
Marketing automation, something we do very frequently at Big Red jelly, is the process of setting up pre-planned or pre-designed templates that can communicate or interact with your customers on a schedule.
Since many small business owners and staff wear many hats, marketing automation is very valuable to small businesses because it can help you cultivate relationships with customers while doing other things.
You can be in a sales call, and your marketing automation will send an email to your newsletter followers. Or you can Automate your planner by using a tool like calendly to book consultation calls for you in the background.
How are marketing automation and AI marketing different?
AI marketing takes your pre-designed marketing automation and uses machine learning to create the best possible outcomes.
For example, with marketing automation, the decision to enroll a contact in a sequence of marketing emails is done by a person or as part of a pre-approved order of events.
At Big Red Jelly, we use marketing automation to send follow up emails to our customers to see if they need assistance with branding or web support a year or so after they follow our process.
But the decision of when to send that email for optimal conversions, or who that email should come from are still made by people. AI can help improve email conversions by recommending when and how to send your emails using data to inform those decisions for an optimal conversion rate.
How to use AI for Ads?
Did you know AI can help you improve your conversions on you Google or Facebook ads?
Using a tool like rytr.me you can create customized and effective marketing ads that will help you make better conversions.
By inputting a recommended keyword and your website call to action, AI can help you get the best bang for your buck with online ads.
How to Use AI for Email Marketing
Email marketing is one of the most important tools for a business to grow their customer base.
The use of AI writers is not restricted to just the content writing. It can be used for email marketing as well. It can generate personalized emails that are more likely to get a response from the recipient.
Similarly, when it comes to conversion rates, AI copywriters can be used for generating landing pages and other marketing materials that are more likely to convert visitors into customers.
Best AI tool for Marketing?
What AI companies don’t want you to know is they are mostly using the same technology. Most AI tools use the OpenAI platform to design their tools.
The best AI for marketing is the one that helps you to save time and money. AI Marketing can help with generating content ideas, writing copy for ads, and even help you create personalized messages for your customers.
But with that being said, there are some great options out there you should know about and they all have their pros and cons.
Best AI for All Marketing
The best overall AI for marketing is Jasper.ai. In our testing, it wrote the best content that had the highest chance of ranking. It also was pretty good at all the other items you tasked it for like AI ads, AI blogs, AI copy and more.
The Best Overall AI Copywriter
The best copywriter that can help you write full scale blog posts in record time is Copy.ai.
Their method for helping you organize content is truly intuitive and can be picked up by anyone relatively quickly.
It’s also the best for getting a piece of content that applies appropriate context to the post it writes. In my testing, copy.ai is the most well rounded AI for copywriting.
Best AI for Web Design
As a web designer, the best AI marketing assistant and the one I use for work routinely is Rytr.me. Its the most cost effective and can be used for many different things.
It can help you organize copy for a landing page, identify unique Value propositions and even give SEO recommendations that integrate keyword suggestions from the popular SEO tool Semrush.
I use rytr.me almost every day and really appreciate the way it helps to flush out landing pages for marketing campaigns.
What AI Tools Should You Use In Your Marketing?
The best AI marketing tool for your marketing should be Rytr.me. But before you rush to grab your AI marketing assistant, you should be aware of AI limitations.
Limitations of AI Copywriters
AI marketing sounds like a dream come true. Well anything that sounds too good to be true, usually is.
One thing AI marketing tools struggle with is creating truly unique content. Yes, they are growing every day with more feedback and better understanding of context, but an AI will never be as creative or able to create anything as unique as a person.
So before getting your AI markrting tools set up, consider what you need AI to help you do and what you need to do to be a better creative.
Thank you so much for reading this post. I work really hard to write content that both makes sense and is easily digestible. Please consider sharing, leaving a comment or just liking this post to support more content like this.
Work With Me – Big Red Jelly
As a web designer, I have worked at Big Red Jelly for the better part of 2 years now. If you would like to work with me consider reaching out to our team at bigredjelly.com or consider leaving a message for me with your current website link and I’ll get in touch!
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