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In 2023, despite all the current hype surrounding the new age of AI on search engines, SEO is still a viable strategy for bringing in new website visitors. On average, about 53% of most small business traffic still comes from organic search. That’s more than any other marketing traffic option, better than social media, better than paid ads, better than anything. So if you can master the art of writing and updating blogs on your Shopify Store, you will without a doubt create content that blows your competition out of the water. Without any further ado, this is the ultimate guide to blogging on Shopify for improved SEO traffic. I’ll be going over the best strategies, and templates you can use for blog posts, and answering the internet’s most common questions about Shopify SEO Blogging.
Why is Blogging Important for eCommerce Marketing?
Shopify is an eCommerce platform that helps businesses succeed with blogging. It provides tools to easily create and manage a blog, and its features make it easy to customize your blog to match the look and feel of your website. With Shopify, you can create content that resonates with your audience, engage customers, and build relationships. Additionally, Shopify’s blogging platform has analytics tools that allow you to track the performance of your blog posts so you can further refine your content strategy. By leveraging Shopify’s blogging capabilities, you can make sure that your blog content is engaging and effective in helping you reach your business goals.
Shopify Blog Templates
Blogging on Shopify is not quite as easy or intuitive as you might think. Though shopify does have blogs as a built in function in the backend, knowing how to write a good blog posts is more than half the battle.
To help make that battle a bit easier, I have written up a few example blog template ideas with example keywords you can use to write great SEO focused content for your blog and inspire your new website visitors to purchase.
Shopify Blog Template for New Product Announcements
In 2023, one way ecommerce stores really take off is by encouraging transparency and communication with their community. When you are a new store, it can be hard to know who your community is and why they care about your product.
The below blog post template is a great template blog post for new Shopify stores that don’t have a lot of traffic yet. Taking the time to write about why you decided to launch your store, the history of the product and even the manufacturing and sourcing behind the product can help you gain a loyal following that appreciates your product for more than just the products you sell, but the story you tell.
In the below template, I have structured some keywords and introduction paragraphs that should help spur some inspiration. If you need some help, you can use rytr.me which is what I frequently use to help get me out of any copywriting rut and expand on current ideas when I am fresh out.
I also took some time to make sure the blog post has some specific calls to action to help take advantage of the people that do make it through the entire article and potentially spur some initial sales. Feel free to adapt this template however you see fit.
The Journey of a New Product: How It All Started and How You Can Reserve Your Purchase Now
Introduction: What is the New Product and What Makes it Different?
keywords: new product announcement, product launch, new item release, what’s the new product)
A Look into the Making of the New Product – What Does it Take to Create a Successful Launch?
keywords: product development stages, research and development process, how to create a successful launch plan)
Behind the Scenes: Why We Made this Product.
keywords: advertising campaigns, content marketing strategy, promotional activities, influencer marketing)
How You Can Reserve Your Purchase of the New Product Now
keywords: pre-order link, purchase options available
Shopify Blog Template for "Solving a Common Problem Related to Your Product"
So really quick, this template is meant to highlight a similar problem your target audience has in their life and may be looking to solve. For example, if I sold shoe cleaner on my website, I could write a blog post about the best home remedies for keeping white sneakers clean.
You may go “well what the heck? I don’t want to teach people ways they can fix a problem my product solves without having to buy my product?” Correct. You don’t want to do that, that’s not the point of these kinds of articles.
The point of these blog posts is to highlight how frustrating it can be to go through the whole process of cleaning white sneakers yourself when you can just buy your product instead.
In many great and e-commerce driving blog posts, your focus should be on using tactical methods of making your website traffic visitors feel the pain of the problem you want to solve for them by buying your product. eCommerce is mostly driven by emotional purchases and if you can get your visitors focused on how hard its going to be to clean sneakers every day on their own, you can end the article with a soft pitch for your product. “Now all these steps can get a bit tiresome and frustrating to do every day and some people still have trouble keeping their white sneakers clean despite all these amazing home remedies. That’s exactly why we made the *insert product here* to help keep your sneakers clean without the hassle. Learn more on our product page here:
The Definitive Guide to the Best At-Home Remedies for Keeping Your White Sneakers Looking Good As New
Blog outline:
Introduction: What Are the Benefits of Clean White Sneakers and Why Are They So Popular?
keywords: white sneakers, clean white sneakers, benefits of clean shoes, keeping white shoes clean)
5 Home Remedies that Keep White Sneakers Shiny and New
keywords: best shoe cleaner, home remedies for white shoes, ways to keep white shoes clean, shoe cleaning tips)
How to Choose the Right Cleaning Solution for Your White Sneakers
keywords: best sneaker cleaner solution, sneaker cleaning products, homemade shoe cleaner)
The Pros and Cons of Different Types of Cleaning Solutions
keywords: ajax sneaker cleaner review, how to use kiwi sneaker cleaner, jason markk premium sneaker solution review)
How to Write SEO Focused Content for Shopify
Writing good SEO content for Shopify is very important to making your blog successful. There is a specific format that works better than others and I’ll be touching on the best format I have found to make blogs successful.
Step 1: Make sure your content is written in Header, Paragaph format.
Writing for SEO is not the same as writing for college or business reports. You need to make sure you organize each paragraph with content headers then write paragraphs below each header. Pro tip, when you write your headers, you have already done 90% of the work that will determine whether or not your blog will be successful or not. Dont. Skimp. On. Your. Headers!
Step 2: Try answering questions your users are looking for on Google.
Do a quick exercise where you google a question related to your blog post. One good strategy is to answer questions you find in that google search in the “other frequently asked questions” section on google.
You can also use a tool to tell you which questions people are asking on search engines. Answerthepublic.com is a very common and free tool for identifying good SEO blog tools.
Step 3: Write an appropriate amount of text!
Unfortunately, good blogs do have a word requirement. Depending on the blog post, you may need anywhere between 500 and 1500 words. My best practice has been to write a blot post with at least 350 words just in headers, then spend my time writing in between the headers to help get the blog post up to at least 1000 words.
Bonus tip:
Just writing and filling in the spaces with AI is not a great strategy. One important factor of your writing is the quality of the writing. That means, if I clicked on your link and clicked on your competitors link… if one is written better than the other, google will prefer the better written content!
So yes, you can use SEO tools and AI to help you write blog posts but you are much better off using human input and creativity to create your blogs than the other way around.
Commonly Asked Questions About Blogging on Shopify
How to Write a blog post on Shopify?
To write a blog post on Shopify, go to your Online store section in your backend, and click on Blog.
From there, you are presented with your master blog categories, not individual blog posts. So its very important to click into that category first then in the corner you should have the button to create an individual blog post inside that category.
What is the difference between pages and blogs on Shopify?
Blog Posts are different from Pages in that Blog Posts are meant to be simpler in design and simpler in layout.
Blog Posts should look a bit like a news articles whereas pages look like traditional website pages.
On Shopify, blog posts are limited in design factor and you are limited to what you can include on a text editor. Pages allow enhanced creativity through the build customizer.
Can you make money from Shopify Blog?
Absolutely. For most eCommerce stores, the blog section on your Shopify blog can lead external organic traffic to your website. If written well, your blog can be a source of revenue by creating new locations for your site to convert potential leads to sales.
Alternatively, some Shopify store owners opt to include ads or affiliate links through amazon on their store to add an extra source of revenue.
Can I export my blog posts from Shopify?
Depending on where you are exporting your blogs to, it may not be possible to move your blog posts. Shopify does not have a native integration for exporting or importing blog posts but some apps in the shopify marketplace like Matrixify make it possible to export and import all kinds of content to and from your store.
How to optimize your images for Shopify Blogs
The images you use on your shopify blog matter. Genrally, its recommended to use an image at 1920×1080 for screen resolution and using the shopify image insert tool in the blog text editor to import images and insert them on your blog.
When doing so, the tool defaults to showing a lower resolution image. You can change this in the image insert tool by making sure you insert the full resolution image instead of the default size shopify uses by default.
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Disclaimer: None of the information presented on this site constitutes legal, business, tax, or medical advice. In each scenario, it’s recommended to first chat with a medical, legal, business, or tax professional before making any decisions.
