Skip to main content

Some links on this post may link to affiliate pages that offer compensation to the author of this post.

The conventional wisdom for building up your brand (whether you are a big company or an individual looking to build your online empire) is the same: Post frequent, new and trending content.

This conventional wisdom is outdated, non-contextual to your audience and fundamentally broke.

The “paint with a broad brush” strategy only works if your audience is everyone. In some regards, this strategy makes sense. In finance, everyone wants more money. In insurance, everyone needs car/home insurance because it’s legally mandated. But even these industries have niche communities, specific target audiences and are more effective when you direct your brand voice to the people that will listen intently.

So how do you make content that will appeal to your customer base without compromising your mental health?

Easy, make content that YOU enjoy. There are over 300 million people in the USA alone, you are bound to find at least 5 niche communities that enjoy your content… Especially with modern SEO tools and content algorythems.

Show what your daily work life looks like, share what makes your day easier, upload the stories that impacted your day.

Burnout happens when we make content for contents sake. Your audience has a symbiotic connection to your content. If your content suffers from uninterested and bloated bulk appeal, your communities will leave. On the other hand, of your content thrives along with your interests, similar people will find your content and stick around for the long haul.

Or you can always pay a content creator to promote your business for you but where’s the fun in that?

Let me know what you liked and disliked in my articles 🙂

Thanks for reading to the end of this post. If you find the information I provide to be helpful, you may want to consider working with me as your web designer or marketing consultant.

My expertise is in WordPress, and Shopify Marketing Optimized Web Design that leads perfectly into SEO, Social Media, and PPC Marketing campaigns. If you are interested in working with me, please fill out the request form below!

Basic Contact

Business Name
What Marketing Items Can I help You Develop?

Other Popular Topics:

Disclaimer: None of the information presented on this site constitutes legal, business, tax, or medical advice. In each scenario, it’s recommended to first chat with a medical, legal, business, or tax professional before making any decisions.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: